Forged In Fire
Hosted by Nate Pharmer-Eden and Cole Farrell, Forged In Fire is where real entrepreneurship meets raw, unfiltered stories. This isn’t your typical business podcast—we skip the fluff and dive straight into the heat of what it really takes to build, run, and grow a business. From late-night doubts to game-changing wins, we explore the trials, setbacks, and breakthroughs that entrepreneurs experience at every stage of their journey.
Whether you’re a seasoned business owner navigating new challenges or someone with a burning desire to launch your first venture, this podcast offers powerful insights and practical lessons for everyone. No sugarcoating—just honest conversations about what it takes to forge success through the fire.
Get ready to be inspired, learn from real-world struggles, and gain the tools you need to make your entrepreneurial dreams a reality. This is your front-row seat to the highs, lows, and everything in between. Are you ready to step into the fire? 🔥
Forged In Fire
Episode 31: Alejandro's Business Evolution from Crawling in Attics to Building Empires
What happens when you find yourself crawling through an attic at 2AM, breathing insulation, and realize "this isn't it"? For Alejandro, that moment sparked a transformation from blue-collar HVAC technician to successful entrepreneur helping others access interest-free capital and harness the power of AI.
Alejandro takes us through his journey of investing $40,000 in mentorships and courses (most of which he candidly admits was "bullshit") before finding the strategies that allowed him to build a thriving business. He shares how he helps entrepreneurs structure their profiles to secure high-limit, 0% interest credit cards that can be converted to capital, and how he's developed systems to "reset the 0% clock" every 12-24 months, creating a perpetual cycle of interest-free funding for his clients.
The conversation dives deep into how Alejandro built an AI-powered CRM that handles everything from inbound calls to appointment booking, allowing him the freedom to travel the world while running his business remotely. His tactical approach to testing Facebook ads (starting at $30/day before scaling winners), finding early clients (working for free to build testimonials), and structuring business systems provides a masterclass in modern entrepreneurship.
Most powerful is Alejandro's perspective on what truly matters: "It's not about where you put your time, but where you put your attention." He emphasizes that attention is our most valuable currency, while highlighting the importance of physical fitness, faith, and taking care of your mind and body throughout the entrepreneurial journey.
Want to learn more about accessing interest-free capital or implementing AI in your business? Find Alejandro on YouTube and Instagram at cashflowalejandro, where he shares free courses and valuable content to help you scale your business.
VISIT OUR WEBSITE https://www.forgereiacademy.com
If you're interested in learning more about Real Estate and connecting with us:
JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/184CJG3S4w/
Be Our Guest! We are continuously working hard to help our listeners with their journey to real estate & entrepreneurship. If you think you can add value in any way to our listeners who are in the industry, then let's connect.
Apply here: api.leadconnectorhq.com/widget/form/uO1DPkcqTgLTgVSJeWBi
Forget what you've heard. Forged in Fire is where real entrepreneurs come to share the untold truths of success the late nights, the crushing setbacks, the moments that change everything. No fluff, just fire, ready to step into the heat and unlock what it really takes to build a business.
Speaker 2:This is where legends are made welcome back, ladies and gentlemen, to another exciting episode of 4g fire. I am your co-host, nate farm reading. I'm gonna introduce my counterpart, cole how we doing brother Come on stage.
Speaker 3:Nate doing good man Doing good today. How are you doing?
Speaker 2:I'm good dude, I'm fired up man. I woke up to some news that well, I was actually in the gym. I saw some news. I'm like all right, this is the motivation that I needed After that. Some Today has just been like on the up and up man, so I don't know what about you.
Speaker 3:No same thing. It's funny because sometimes I feel like good business in a way. You get into these. I don't want to say lulls, but you just kind of it's a normal day and a lot of times the non-excitement is a good thing. But then we have days, like today, where a lot of interesting things happen. It gets us fired up again and it's nice, a little renewed energy. So I'm with you. I'm also really excited for this. I genuinely love doing these episodes and I think we're going to have a really exciting guest today. So obviously we got to run through a real quick couple housekeeping things. First, guys, please leave us a rating and review. This helps us grow. It helps us find more people and educate them. Second, subscribe, if you'd like, so that you can continue to get notifications on our episodes. Second, subscribe, if you'd like, so you can continue to get notifications on our episodes.
Speaker 2:And last but not least, sit back, relax, keep driving whatever you're doing and enjoy the ride. It was going to be a hell of a ride today, so we have the pleasure and privilege to bring to the stage Alejandro. Alejandro does so much for the community. He's got clients. He's doing some work with the AI. He also does creative financing for folks as well. I had the chance to be able to speak with him a couple weeks back and we just jumped on a call and met through social media and I've been a follower of his for a while and I'm just like I got to get this guy on. So, without further ado, come on stage, brother. How we doing man.
Speaker 4:Doing good brother, how we doing man doing good brother doing good.
Speaker 2:it's a pleasure to be here and uh, I appreciate you know you guys invite me on, of course, man. So please, without further ado, tell us a little bit about yourself. What got you here? What brought you here?
Speaker 4:uh. So you know, from the beginning, like I was a blue collar worker, most of my life I was doing hvac, you know, home renovations, low voltage, fiber optics. I liked working with my hands and fixing stuff. But you know, after doing that for years and years and years and working on call seven days a week for like two, three in the morning, I got tired of trading my body and time for money. I was tired of trading my body and time for money. So there was one day where I was up in an attic 2 in the morning, crawling on my stomach, breathing in insulation and I was like this isn't it, this isn't it. I can't live the rest of my life like this.
Speaker 4:So I made the decision right then and there, that I was going to leave and pursue something different. I was listening to different self-development podcasts, stuff like that, and I saw all these guys posting on social media making a lot of money. So I was like, okay, maybe if I just do that. So I bought 40 grand worth of mentorships, courses, masterminds. Most of it was bullshit. The little bit that wasn't was everything I needed to actually get started and it allowed me to learn high income skills like personal branding high ticket sales, and then I got a mentor in the funding and finance space and learned all the bank's algorithms and underwriting and how to strategically actually go after no interest or low interest capital and I basically turned it into a business and that's what I've been doing for the last five years and the last eight months I've been building out my own SaaS and AI company and we just recently launched that and I'm super excited to, you know, get the results for all of our clients with that as well.
Speaker 3:That is awesome. There's so much I want to dive into. There's a bunch of it that we're going to get to shortly. So my first question is you kind of briefly mentioned the strategy, specifically with the capital side and how you work there, and also the AI. So if you want to separate them or combine it into one, but why those things? I mean you kind of touched on it that you liked it, but what is it about those that drew you in and kind of tell me more about like the plan and what that looks like and how it benefits anybody, or just you?
Speaker 4:So the the funding side, basically what we do is we help entrepreneurs, business owners, start or scale with no interest capital, and if they already have an existing business, then we'll go for low interest capital. Already have an existing business, then we'll go for low interest capital and for the no interest. Basically, what we're doing is we're structuring the personal and business profiles to match the checklist for all of our relationship managers, lenders, so on and so forth. So there's a lot of front end work that goes into it to make the perfect profile, because the banks and lenders are getting more restrictive, more picky with who they do business with.
Speaker 4:But we go for high limit, 0% business credit cards which can then be liquidated into hard cash for real estate investments and for established business owners, we access FBA and all these other different types of financial products that are low interest so that they can scale without giving up equity, paying high interest or using their own money.
Speaker 4:And then we have a lot of clients come back year over year. So we'll help reset that 0% clock 12 to 18 months, 12 to 24 months, and then we'll do financial gymnastics, move money around different strategies and actually help them get a new round of 0% fundings to where they're never paying interest at all, and then so that's kind of what we've been doing for the last five years. And then with the AI and systems, ai has grown exponentially over the past just two years in general, and so what I did is I'm going to be traveling the world and running my business and building it online, so on and so forth. So I needed systems and automations to actually get to a point where I can run my business and all I have to do is just hop on calls. And so that's where I started building out, got with developers and built out our own AI powered CRM, and now we're launching that to all of our clients so where they can systematize, automate and basically buy their time back, save money and then scale.
Speaker 2:Holy cow, dude. So much to unpack. I love this. I love the mindset and I love the mindset shift that you had Crawling all your belly taking in the insulation in an attic and you're like you know what, nah, bro, I'm out and then just flip the script. Dude, this is amazing. So tell me a little bit about some of like the trials and tribulations from getting started, from that point of being in the attic and realizing this, isn't it? To spending the 40 grand on half of it or maybe a little bit more than half of it was BS to finding your niche and then just diving it. And now, five years later, you've got a handful of clients that you're servicing, repeat business, which is amazing. Hats off to you for that. And then also scaling and growing to be able to get to a point of, yeah, I want to travel the world. This is, this is now my passion. So what kind of struggles did you go through during that journey?
Speaker 4:Oh man, they're endless. I mean, at the end of the day, like as an entrepreneur, we're professional problem solvers, so, like problems come up every single, almost daily, you know what I mean. So we always have to put out fires, systematize, make sure that everything's refined, dialed in. It's a constant, constant battle that we have to show up for every single day, and so just keeping the mindset of just like finding a solution rather than just giving up was what allowed me to push through. I've lost six figures in capital through bad investments, bad partnerships, so on and so forth.
Speaker 4:So those were a lot of roadblocks and struggles along the way. It hasn't been an easy journey whatsoever. It's constantly filled with, you know, trials and tribulations, but I credit a lot of my success to God. I'm a very faith driven man and I believe that, you know, everything happened for a reason, and the certain situations that he put in my life were to make me grow and make me learn a lesson and allow me to become, you know, more, more of the individual in his image. That allows me to help others and follow his path that's awesome.
Speaker 3:That's awesome. I love the the why behind it, um, and I love kind of just the passion. I think a lot of people that want to get into this don't realize how difficult it is, like you mentioned, how many challenges are truly involved and how you really got to stay absurdly committed to make it happen. So there's so much of what you just described that I think is so powerful just to somebody listening, and I'm sure a lot of people can relate to that. One of the things I think is interesting and I'm really curious to ask is you provide for businesses and funding, the funding 0% so they can grow. But how did you start? You kind of mentioned already you know where you came from and getting into it, but what helped you get off the ground? Or did you do anything that helped you get off the ground?
Speaker 4:Yeah, I mean. So. Once I learned like the actual systems and processes to acquire high limit, zero percent capital, I use a quicker rate than someone that was bootstrapping it or using angel investors or so on and so forth. So it definitely like the strategy that I help with clients I use myself year over year. At the end of the day, so it's a proven strategy and I love the fact that it's just. It gives you so much breathing room to grow. You know what I mean. You're not stressing about. You know working paycheck to paycheck or commission to commission. You have the cushion to actually deploy the capital where you need to and actually scale.
Speaker 3:That's awesome and I didn't realize that you used it for you first without the intention to grow it. And now I realize from what you realize that you used it for you first without the intention to grow it. And now I realize from what you said that you used it, you're like, oh, this is fantastic. And then you turned it into a business, exactly. Yeah, I got it. Okay, that's awesome.
Speaker 2:Bro, I love this so much. So just completely off script, not like we follow a script anyway, but can you give me a couple of examples of what it would look like for a client coming in and then what you provide maybe something that you've done in the past for some of your repeat business, or how that scale, and what it looks like on a larger magnitude?
Speaker 4:So first thing first is we'll go ahead and audit the client's credit profile because a lot of banks if you don't have revenue and you don't have a track record, banks are going to look at your personal credit profile. So we want to make sure that All utilization we recommend 10% on each individual revolving credit card account, not loans, because they're not calculated the same. You can get away with 30% on each account, but 10% is like this sweet spot. You want to have at least five accounts, like credit card accounts with high limits, so $5,000 in limits or more. Very little inquiries, no negatives, so no collections, charge-offs, late payments, bankruptcies, repos. And you want to have at least two years of age.
Speaker 4:And there's a bunch of different strategies that we'll implement to actually help our client fit that criteria.
Speaker 4:Whether it's authorized users, trade lines, we'll teach the clients on how to do credit repair themselves. We used to do credit repair but I found it more valuable to just teach people to do it themselves so that they have the applicable skills in case something happens in the future, to where they can actually go ahead and take care of that themselves. And then, from once everything's dialed in on the personal side, we'll audit their business profile. Dial that in it's super important the naming conventions of your LLC, your NAX codes, your North American industry classification system codes. They basically show the risk assessment for the banks and lenders of what industry you're in. It's very important to pick the right one to get the maximum amount of funding. So once all those things are optimized, dialed in, then we'll hop on game plan calls with them, give them our strategy that we custom built for them, and then we'll connect them with our relationship managers, lenders, so on and so forth, and then start the applications From there. Then it's just waiting for the approvals and go from there.
Speaker 3:That's fantastic. I want to dial this to a slightly different direction too, of when you were looking for your first clients. You were kind of building the business, what worked, what didn't work, and you can take this with the funding side or the AI side. But as you're building and you're looking for customers, a lot of people in any business, any industry, struggle with that first momentum. I guess you could say so what worked for you.
Speaker 4:So in the beginning I needed testimonials. I needed proof of concept. So I used my own results and I did funding for free for friends and family and collected those testimonials and those results. And then I started with my first clients, just doing it dirt cheap like dirt cheap. It makes me sick to my stomach how cheap I did it back in the day.
Speaker 4:But I needed someone that wasn't friends or family to believe in me. So I did that, got them great results. They were a real estate couple and they've been with me for the last four years and basically they've come back year over year. They actually hit me up the other day but we were able to get them over $ over 200,000, um, just off two rounds of funding. And now they're able to quit their nine to five jobs, go all in on their wholesaling, short-term rental and fix and flip business. They're traveling the world, they're. I love them. They're like the most the cutest little couple ever, but they're amazing people and, um, the fact that I was able to help them actually quit their nine to fives and go all in on their business, that was everything I needed to just fuel my fire. So like I want to recreate that for each individual client experience and make sure that they have the most success possible.
Speaker 2:Dude. Oh my gosh, I love it. Hats off to the couple man, Salute to them. That is the dream come true. So talk to me a little bit more about like the AI side. Are they working hand in hand, kind of in tandem, to where you'll bring somebody on, you'll onboard them and then you'll help them grow with all the credit cards and the 0% interest, and then you'll say, hey, once you get to a certain point, let's introduce you to AI and then we can wrap that in. Are you targeting two different markets or how is that intertwining?
Speaker 4:So we just incorporated it into our initial offer of funding. We were doing it separate. But then I was like, why keep it separate? Just pitch it with the existing service or offer. And I think it's a great offer because at the end of the day, most people don't even have the proper systems to scale. No one like is implementing ai. There's a lot of older business owners that don't understand it, don't know how to implement it, so on and so forth.
Speaker 4:So we make a very user-friendly software CRM and have the training and modules and stuff like that and how to set it up.
Speaker 4:We also have our development team that will do everything for them.
Speaker 4:So for me personally, I've implemented it in my business for the past three years and it's allowed me to buy more time back because I have an AI inbound rep. If someone calls in, the AI inbound rep answers the phone, collects their phone email, what they're calling for, and if they're calling to set an appointment, ai will set an appointment and boom, like I don't have to do anything, boom, like I don't have to do anything. Then we also have an AI booking bot that'll go through the text messages when clients interact and respond to our initial marketing or whatever, and it'll pre-qualify them and prompt them to book a call, and so I don't really have to pay any VAs or anything like that. I actually moved my appointment setting VA into a new role client success because I believe that, at the end of the day, ai is great for certain things, but you definitely need that human element to increase the value of your service. So I believe that, like, ai is great, but you're still going to need some level of human touch throughout the service and process.
Speaker 3:But you're still going to need some level of human touch throughout the service and process Definitely makes sense. I feel like in any industry, especially the service related stuff, that human touch goes such a long way, like you said, and I think I've seen some people that take it to the extreme and have none of it and it just is very difficult to pull off. So I like the way you integrated that. I'm curious, going a little sideways back to some other things, but when it comes to risk, like specifically on funding and I'm just so interested in the funding stuff, mostly because I just don't understand a lot AI it's a fatal flaw of mine so far. But with funding side, how do you kind of manage risk? Or how do you like advise your clients to manage risk? Meaning like, do you work with people that command like 0% interest, let's go right to the moon, or you know kind of how would you tell people to use it properly?
Speaker 4:So I mean, if someone's just starting out, I always tell them use a little bit of capital, the lowest amount possible that's needed to get things up and running. Start making a profit to where you can. You know you. Deploy this money in, you have a proven system that'll actually produce a return and then you can slowly start opening up the faucet and deploying more capital. You don't want to just dump 150,000 into your business and then hope for the best. You want to do it incrementally over time to where you know you know that you're going to put in and get out.
Speaker 4:And that's kind of the approach that we've had so far with our clients. And some clients are already making $40,000, $50,000, $60,000 a month and they just need additional capital. I mean, they're already making that money, I don't need to tell them how to use their money. So every client's a little bit different. But for the new ones that are just starting out, we've helped clients with a brand new LLC, with a month old, get six figures in funding and just based off their personal credit profile and those ones, I'll spend a little bit more time just kind of coaching them like, hey, what are you going to be using the money for you. I would recommend this, so on and so forth. You know, start small, slowly scale and then go from there this brings up so many questions for me.
Speaker 2:Now, weird question out of left field do you because I heard about this concept a few months back and I don't know very much about it but with credit cards and being able to take like points and being able to utilize that to your advantage and all that do you teach that for students as well? Is that part of your business structure? Do you know anything about it?
Speaker 4:Yeah, so we do travel hacking guides. I mean, that's what I'm using to travel all around the world for free. Basically, I have hundreds of thousands of points, so I get free flights, hotels, whatever. I mainly just use it for flights and you know, we'll coach our clients on, like when they go to pay the invoice. You know, use this card because you're going to hit the spend bonus. You're going to get this amount of points and here's how to maximize those points. And all it really is is travel hacking is, instead of using the Chase online portal, you'll transfer your points to the preferred partners that you know. You can transfer your points to, say, directly to JetBlue, and JetBlue, if you use their specific portal, it'll be way less points to book the same exact flight. If you book through Chase, it'll be like 60,000 points. You book through JetBlue, it could be as low as 12,000, 15,000 points. So that's how you maximize that secondary currency.
Speaker 3:That's fantastic. I love travel hacking. I think I'm super passionate about it and just like using it Again. I like that you intertwine it with the business and you push your clients to do it as well. I was lucky enough where I kind of did the same kind of route and then I paid for our honeymoon and a bunch of other stuff for free and we kind of just went all over the place, and it's such a valuable thing if you can use it to your advantage. Like you said, do it all in, as you're clearly doing. Um, I have one other question before I think we move to our kind of next segment, which is what are the things that you track the most in your business? What do you pay the most attention to? Like specific kpis specific kpis.
Speaker 4:We'll look at our conversions on our ads, like the cost per click, you know the click through rate, so on and so forth.
Speaker 4:It's important you know, when you're running ads to track the data so that you know which ads to turn off, which ads to keep running and say you need a new creative and need to, you know, branch out and do something a little bit different, a little bit more viral, viral, like virality and like eye catching. Um, so specifically, ads are definitely like the main thing that I track, but also, like if a client comes into our ecosystem, we also want to know like okay, what ad did they click on? Did they fill out the questionnaire? Where's the break? We try and make sure that there's speed to lead and that the client can access and get an appointment booked right away, but we also want to make sure that they're qualified. So just making sure that we have the proper systems in place to pre-qualify, because we don't want unqualified people on our calendar. So just automating and delegating to where we have a system that'll remove the unqualified and only qualified people will get on our calendar.
Speaker 3:All right, a lot. I have one more follow-up question. Talk to me about ads, because I am so into the ad game right now and I think it's a struggle for a lot of people that have no idea what to do. So can you go into a little bit of how you position your ads, more about tracking a little bit, and kind of just give us a little synopsis for what works?
Speaker 4:So what I was taught I hired a consultant because I didn't know anything about ads and I had other ad agencies that would run my ads, and then I just learned how to do it myself through a mentor, and basically what they had me do was create, you know, three different creatives and then three different lookalike audiences, and then basically have three different lookalike audiences with the three different creatives, so three different campaigns, ad sets with those three creatives, and then we see which lookalike audience is going to bring the highest return on ad spend. So we'll turn off the lookalike audience that isn't doing as good. Or maybe this ad is doing great with this lookalike audience, but this one one isn't, so we'll turn off and keep the, the one, the wintering, the winning ads. As we just see that data come in and usually after one to two weeks, like you can see just subjectively, hey, this ad's working, this ad's not that's awesome.
Speaker 3:And how much do you put behind ads out of the gate and then how much do you put behind them once they're working?
Speaker 4:So we'll start with like $30 a day and then we'll scale it up to like $50 to $70 a day for the winning ads and then just let it ride from there. I mean, if an ad's really performing, then you can put more money into it. You see the system, you see the data and it makes sense. You put this much in, you get this much out. You want to a consistent system, for you know that, because it's very easy to waste money on ads.
Speaker 3:I love that and thank you for sharing that. The reason I ask is I know some people are just like well, do I put $3 a day behind it or $10 a week? And then there's people in the polar opposite that are like, if you're not spending 10 grand or five grand a week or a month on this, like you're not going to win. So it's interesting to hear somebody that's doing it.
Speaker 4:Yeah.
Speaker 3:Yeah, for sure.
Speaker 2:Before we jump into it. You guys got me going down this rabbit hole now. So at what point do you decide it's time to drop a new ad? So let's just say you run your three one's working, turn the other two off, take the money that you're going to drop on those other two full steam ahead on one. Do you wait until that starts to dip before you launch another three? Or how does that work? Kind of let me in your mind behind that one.
Speaker 4:So me personally, I think we'll try and do one or two new ad creatives a month once we find our winning one, and then we'll test those out and then see which ones are performing and then go from there. It's important to consistently create new creatives because the market's always changing and people want different messaging, different editing styles just whatever is capturing the attention right then and there. Different editing styles, just whatever is capturing the attention right then and there. So it's good to stay up to date with the trends that are happening and just you know, go with the flow with those Awesome I love it.
Speaker 3:I think it's time, nate, I think he's ready for our fire round.
Speaker 2:I think so. I think it's time for the surprise. All right, we got a surprise for you.
Speaker 3:All right, here's how it's going to run. Run, we're gonna ask you a few questions. We ask them to every single guest. Um, you're gonna give us a answer. You can explain at length, you can answer succinctly whatever you want to do. Um, we're gonna try not to interrupt you and just go, you know, back to back to back and we're gonna fail, but we're gonna try, all right. All right, q and a, tell us and we're going to fail, but we're going to try, all right.
Speaker 4:All right, Q&A.
Speaker 3:tell us when we're live, all right. What separates top performing entrepreneurs from the rest of the crowd your attention.
Speaker 4:It's not all about where you put your time, but where you put your time, but where you put your attention so like we pay with our attention, and if your attention is not focused on the actions and things that are going to get you to where you want to be, then you're just wasting time and your attention. I truly believe that the attention is the most valuable currency, because if you're only ingesting certain amounts of things and that's where all your attention goes and it's not conducive to where you want to be and the person that you're trying to become, you're just going to be in a state of just staying in the same place for the rest of your life.
Speaker 2:Oh, I love this. Okay, Everybody that's listening. We failed already. Everybody that's listening. Pause this, rewind, mic drop. Play that whole piece all the way back. Get some attention in your life. Okay, Back to it. Pause it, All right. So what is a daily habit that's contributed to your success?
Speaker 4:The gym, because every day is a new day Comes with its own struggles, and the gym and physical fitness Like if you don't have a healthy body and mind, it can definitely deter you when those situations come up that are stressful, so on and so forth. So, like, getting a good pump in the gym definitely helps me keep a clear level headed throughout the day.
Speaker 3:Love that so good. What is a piece of advice that you give to yourself if you are starting again?
Speaker 4:Pick one thing and go all in. That's it. Just pick one thing and go all in, Because in the beginning I tried to do wholesaling, I tried to do insurance. I tried to do this all at the same time. You can be good at all those things, but you can't be great. Focus on one thing, become great and then move on to the next thing.
Speaker 2:I love it. What is your favorite business book?
Speaker 4:Oh, I have a couple you can give us multiple your Next Five Moves by Patrick Bet-David, the 10X Rule by Grant Cardone and how to Make a Few Billion Dollars. I forget the author, but that one was very insightful.
Speaker 3:That's a new one how to Make a Few Billion Dollars. I'm going to have to look. That one was very insightful. That's a new one how to make a few billion dollars. I'm going to look that one up. Yeah, what is your favorite part of owning your business?
Speaker 4:Time and location freedom. I can work from anywhere in the world. Like last year, I decided I was going to travel the world and build my business and just see more of life and what this world has to offer, and so my favorite part is having the freedom to actually do that, and that's what I'm setting out to do.
Speaker 2:What is something new that you've implemented in your business to help drive your success?
Speaker 4:AI and automations. So just having a system, like having a system will allow you to scale, because you have, like, a well-oiled machine and it's going to take time to make it a well-oiled machine, but you see what breaks, you see what's working, what's not. You systematize it, fix it, refine it, optimize it, and that way you have something that literally all you need to do is just show up on calls and your business is running on autopilot for you. So that's probably been one of my favorite things that I've implemented. I love that.
Speaker 3:If you didn't say AI there, I'd be a little concerned, so obviously that's fantastic. It was really cool. I like this interview. I love well, first off, you survived, obviously, so that's great. I think this was great, though. I mean we talked about everything from your beginning. I mean about being in the HVAC, being in the addicts, having enough, deciding to do something bigger, do something better, learning, going into personal branding, going into sales, hiring mentors, finding some that work, some that didn't, learning the good, the bad, the ugly, niching down and kind of finding your one thing, and then, like you said, got really good at that on the funding side, went into AI and are building that up, and I loved a couple of key pieces, things that you mentioned about finding testimonials, starting off small and working for what you got to do to build. So, with that, I have two final questions for you One, any final advice? And two, where can people find you?
Speaker 4:Final advice have a good relationship with God, take care of your mind, take care of your body. It's very easy to get burnt out in business, but you have to take time to actually take care of yourself along the way, because the more you take care of yourself, the better you can show up in your business and take care of others. So if you're burnt out, hating life, hating your business, and you just need a break, go outside, take a walk, go read a book. I'll actively just go do something different. Go out and work just to change up the environment, give me that boost of energy so I can be in a better state of mind to show up and serve the people that I work with. And if you want to find me on YouTube and Instagram, it's cashflowalejandro. I have a bunch of free courses on my YouTube and a lot of value and stuff like that on my IG. I'll be trying to start building up the other socials as well, but mainly just YouTube and Instagram is where I'm at today.
Speaker 2:Bro, this has been amazing. Dude Cole did an amazing job with the recap. Having you on has been awesome on so many different levels. One, of course you're a fantastic guest. Our house is your house. You're welcome anytime. But also talking about and hearing your different perspective on everything coming from funding topic that we talk about consistently. Now we're jumping into AR ourselves and how we can try to implement that into our business. So being able to hear from somebody else that has been able to not only structure it to be able to find success, but also been able to put it on autopilot. And now, march 1st it is, you're leaving the country. You're like you know what? Everything's good. I got this. I got to show up to meetings. Hats off to you, brother. This has been awesome. Man, for those that are out there driving, please get home safe. We're looking forward to talking to you on the next episode. Again, this is Forged in Fire. This has been phenomenal. We'll talk to you guys soon. Take care everybody.
Speaker 1:Thanks for tuning in to another episode of Forged in Fire. If you enjoyed today's raw, unfiltered stories, don't forget to like, subscribe and leave us a review. Your feedback helps us bring more real-world insights to entrepreneurs like you. Be sure to join us next time for even more lessons, struggles and breakthroughs on the road to success. Keep forging ahead.